Posts with the tag ‘advertising’


With Female Pilot, Olay Ad Sells a Future of Possibilities for Girls

October 2, 2018

Twenty-one-year-old airline pilot Tristan Mazzu thought she’d found her dream job when she was hired as a first officer at SkyWest Airlines in 2017. But the glamour of flying was elevated when she was selected by Olay to appear in an ad campaign celebrating women who take on challenges. Her inadvertent entry into the world of modeling, has turned Mazzu into a role model for girls. In the minute-long ad, Mazzu reflects on the instructor who questioned her potential, stereotypes that reinforce discrimination, voices of doubt in her own head and the raised eyebrows of others when they see her in her pilot’s uniform. She… Read More…


Times Have Changed: Breitling Stops Ads That Objectify Women

February 13, 2018

Breitling, the Swiss watch company that has taken heat for using scantily-clad women in advertisements and store displays, announced over the weekend that the practice will end. The company’s new chief executive, Georges Kern, told the German newspaper SonntagsZeitung that those themes are “no longer suitable and do not reflect values of today’s society.” Kern, whose college degree was in political science, knows the direction the wind is blowing. It was just one year ago at a Breitling store party in Manhattan that the company arranged for models to be in attendance, posing as pilots in caps, epaulets and stiletto heels but notably missing their pants. The year before, astronauts Mark and Scott Kelly and… Read More…


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