Posts with the tag ‘ethics’


Times Have Changed: Breitling Stops Ads That Objectify Women

February 13, 2018

Breitling, the Swiss watch company that has taken heat for using scantily-clad women in advertisements and store displays, announced over the weekend that the practice will end. The company’s new chief executive, Georges Kern, told the German newspaper SonntagsZeitung that those themes are “no longer suitable and do not reflect values of today’s society.” Kern, whose college degree was in political science, knows the direction the wind is blowing. It was just one year ago at a Breitling store party in Manhattan that the company arranged for models to be in attendance, posing as pilots in caps, epaulets and stiletto heels but notably missing their pants. The year before, astronauts Mark and Scott Kelly and… Read More…


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