Posts with the tag ‘Breitling’


Times Have Changed: Breitling Stops Ads That Objectify Women

February 13, 2018

Breitling, the Swiss watch company that has taken heat for using scantily-clad women in advertisements and store displays, announced over the weekend that the practice will end. The company’s new chief executive, Georges Kern, told the German newspaper SonntagsZeitung that those themes are “no longer suitable and do not reflect values of today’s society.” Kern, whose college degree was in political science, knows the direction the wind is blowing. It was just one year ago at a Breitling store party in Manhattan that the company arranged for models to be in attendance, posing as pilots in caps, epaulets and stiletto heels but notably missing their pants. The year before, astronauts Mark and Scott Kelly and… Read More…


Breitling Can’t Find the Female Superstar Pilots. Can You?

May 24, 2016

Steam was coming out of my ears at the sight of photos from Breitling’s big New York City publicity event last week. The watchmaker was opening a new boutique on Madison Avenue. In addition to the flyboys, astronauts Mark and Scott Kelly and John Travolta, some athletes were in attendance, but the only women who were featured in front of the camera were the models selected to portray pilots in somebody’s aviation-themed fantasy. That’s the photo, above, you be the judge. Breitling hasn’t replied to my question, “What gives?” but some women pilots sure have their thoughts. You can check out their comments in my story… Read More…


Enter to Win

Want to receive some free swag from Christine? Sign up for the mailing list!

Top