As the coronavirus shows signs of subsiding, airline executives are making rosy promises that the business of air travel will soon rebound. These optimistic views must be seen for what they are; the best possible spin of what is in reality, an existential threat. Modern air travel has boomed based on a several decades-long marketing plan of enticing customers with cheap tickets and and a “why not?” sales pitch. Why not pop across the country to hear your favorite rock band? Why not hop on the red-eye for a morning sales call and be home in time for dinner? Why not escape a rainy weekend… Read More…